Why use Eyetools expertise and eyetracking?
- Eyetools helped Sprint nearly double revenue for a key promotional campaign.
- IBM increased conversions by 60% using Eyetools.
- Yahoo released what they called on CBS news "the biggest consumer improvement to its search engine... ever" using Eyetools data.
We helped them, we can help you.
1. Save money (and time) by catching problems before you launch
You can have results within 10 – 15 business days identifying objectively whether you've got a problem on your hands. After all, implementing, getting the approval for, and deploying live to the web takes money and a lot of time, only to then possibly find out that you've launched a mistake or a dud.
2. Remove the guesswork from your creative process
We bring in test groups and track exactly what their eyes are focusing on, glossing over, reacting to, searching for, or giving up on.
For each key element, we determine:
- Will people see this?
- Will they read this?
- Will they be convinced?
- Will they act?
We show you what's really happening, so that the changes you make will realize the largest ROI impact.
3. Test early–stage design concepts: pick the right path to follow
We have a cost-effective way of testing prototypes that saves you a lot of time and effort but still provides great data. We setup the prototypes so that they are clickable and feel real during testing. Doing this you can get great, valid data to guide the redesign process without a lot of effort. Contact us and we'll go into the details.
4. It's easy
We need a URL or prototype, and a discussion of business goals and demographics. ...That's it.
Our experts will manage and guide you through the process.
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